Advertising in music services, and ad technologies that power it.
Pandora has launched an Advertising Insights Lab, which will leverage the audio company’s data on behalf of advertisers and marketers. Housed under its Pandora for Brands umbrella, it will offer information such as how memorable a campaign was for listeners or what type of creative best pairs with a certain type of campaign. Continue Reading
AdsWizz has entered a partnership with i-Believe, a media sales agency in Ireland, for the launch of a new Irish audio marketplace called AudioOne. According to the deal, i-Believe’s sales team will sell inventory from local publishers and from AdsWizz’ AdWave global marketplace on the AudioOne brand. Continue Reading
iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading
Instreamatic.ai, a voice-activated advertising platform, announced a new partnership to provide voice-activated advertisements to music streaming platform Audiomack. Listeners can interact with the brief ads by voice commands, such as asking for more information or to open a webpage. Continue Reading
AdsWizz has teamed with Communicorp Media for a new digital audio advertising exchange in Ireland. The audioXi service launches with 20 million monthly impressions from more than 20 independent publishers. Continue Reading
In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading
Spotify is turning to data to strengthen its case to advertisers. The streaming audio company will use the Nielsen Brand Effect in multiple regions, and the platform can help brands analyze how their content connects with audiences. Continue Reading
Podcast network HowStuffWorks has partnered with DAX to bring its podcast library to advertisers in the UK. DAX, the digital audio advertising unit of Global, now represents the ad inventory for more than 180 audio platforms. Continue Reading
As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading
Pandora has announced three new digital audio ad capabilities that are designed to allow a greater degree of personalization for advertisers. The new formats are Dynamic Audio, Sequential Audio, and Shorter Form Audio. Pandora has worked with Veritonic to run some early tests on how these options can impact listener behavior and drive results for brands. Continue Reading
The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading
Spotify has embarked on several experiments in podcasting, and it is still finding ways to explore. The latest move is the first branded podcast for the streaming service. Spotify teamed with New Amsterdam Vodka for a show called Ebb & Flow hosted by Jasmine Solano, a DJ, music influencer, and ambassador for the liquor brand. Continue Reading