Instreamatic inks client deal for interactive audio ads, a voice-activated advertising platform, announced a new partnership to provide voice-activated advertisements to music streaming platform Audiomack. Listeners can interact with the brief ads by voice commands, such as asking for more information or to open a webpage. The ads will be delivered and measured across the Audiomack native iOS and Android mobile apps.

“Use of voice-activated ads by on-demand audio services, podcasters, broadcaster streams and others provide a much better user experience and higher conversion rates and ROI for advertisers due to the extremely high levels of engagement. An important added benefit for publishers is the significant lift to the value of ads and overall revenue,” Instreamatic CEO Stas Tushinskiy said.

“We have been unable to find a good use case for implementation of traditional, one-way audio ads, due to their low CPM’s, length, and lack of interactivity,” said Dave Edwards, vice president of brand partnerships for Audiomack. “Instreamatic’s brief, interactive, two-way audio ads are the first approach to this medium offering a potential pathway to profitable and worthwhile audio advertising for our platform, and we’re excited about the potential of the technology.”

Anna Washenko