Advertising in music services, and ad technologies that power it.
From BIA Advisory Services comes the Investing In Radio Market Report, which documents revenue growth as well as investment in station transactions. The top 10 radio stations in total revenue are also listed. Continue Reading
Nielsen is announcing today a deepening of its relationship with radio group Entercom, which will enhance its portfolio of Nielsen measurement tools. The essential addition is Nielsen Media Impact. Continue Reading
After much speculation and apprehension, in which Luminary was fearfully criticized as a potentially ruinous force in podcasting which could blot out traditional free listening, the app is in hand. As of today, Luminary is a routine podcatcher that presents “hundreds of thousands” of shows, and offers a premium subscription for original, ad-free programs laced with celebrity names. Continue Reading
Spotify and software company Oracle are partering to segment spotify’s listening audience in a particular way, and present that targeting to automotive marketers.The key metric initiating this venture is 26% — that’s the rate above average at which Spotify listeners buy cars. Continue Reading
The Crime Junkie podcast has signed cabana as its exclusive ad sales partner. The new deal expands on an existing relationship between the true crime podcast and the digital audio arm of AdLarge Media. Continue Reading
The Spotify Ad Studio is getting more analytics. The latest feature for this dashboard is a set of streaming conversion metrics designed to show how listeners responded to advertising campaigns. It can track how listeners reacted to hearing an ad, allowing labels and managers to see how many people investigated an artist’s catalog after hearing a promotion. Continue Reading
Spreaker announced that its monetization program has been expanded for use on Spotify. All of its Pro tier podcasters can take advantage of the monetization tools right away. Continue Reading
UK creative agency A Million Ads has made a public release of its proprietary Studio:Podcast platform, which creates personalized audio ads for use in podcast marketing. The platform has been operating in a non-public version, with podcast tech company Acast. Continue Reading
Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading
Self-described Audio Alchemist and veteran RAIN Summit speaker Steve Keller has joined Pandora, the streaming giant reports today. Keller’s formal role is Sonic Strategy Director, and he will be part of Pandora’s marketing department. Keller helped develop Pandora’s new audio identity. Continue Reading
SoundCloud and Targetspot have entered a new deal centered on Europe. The parties have secured an exclusive advertising partnership for France, Germany, and the Netherlands, expanding on their existing arrangements in those markets. Continue Reading
SoundCloud has landed a new deal for international ad sales. The audio company has partnered with Southern Cross Austereo for an exclusive advertising deal in Australia. Under the terms of their arrangement, SCA will be the only seller of SoundCloud’s inventory for that country. Continue Reading