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SoundCloud and Targetspot ink advertising partnership in Europe

SoundCloud and Targetspot have entered a new deal centered on Europe. The parties have secured an exclusive advertising partnership for France, Germany, and the Netherlands, expanding on their existing arrangements in those markets. Targetspot will begin making SoundCloud’s audio and video inventory available programmatically and directly in those three nations as of March.

“Since launching our ad-supported businesses in France, Germany, and The Netherlands, Targetspot has been a great partner, helping us make it easy for advertisers locally to connect with our young, influential audience who are passionate music lovers,” said Michael Weissman, SoundCloud’s COO. “This new exclusive agreement continues to provide advertisers Targetspot’s best-in-class experience when purchasing SoundCloud’s advertising inventory, and helps us continue to grow in these markets.”

“Together, SoundCloud and Targetspot have a great and successful history and we are very pleased to broaden this partnership,” Targetspot Chief Revenue Officer Erik Portier said. “As a leader in audio, SoundCloud is an invaluable brand being the only creator-driven ecosystem in the music streaming category. Combined with our leading expertise and innovating technology in digital audio advertising, it is the perfect match for advertisers!”

Anna Washenko

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