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Verizon Media integrates with AdsWizz to broaden its programmatic audio inventory

This week Verizon Media held its 2019 NewFront event, spotlighting content and technology innovations. Much of the event focused on 5G connectivity, live streaming of sports, and new programs in the telecom behemoth’s content properties — notably a few new podcasts on Yahoo Finance.

One announcement pertaining to digital audio ad tech is a new affiliation between Verizon Media and AdsWizz. Verizon announced a global integration with AdsWizz, to expand Verizon’s DSP (demand-side platform) audio inventory. The press release indicates that AdsWizz’s programmatic platform has a reach of 500-million global monthly unique listeners. Through this integration, Verizon Media exposes its owned audio inventory on its content channels to advertisers building their campaigns on the AdsWizz platform.

Verizon Media launched its programmatic audio inventory in 2018.

“We’re more focused than ever on transforming powerful intentions into real connections, performance and quality through data insights and content, deepening the connection between brands and consumers,” said Guru Gowrappan, Verizon Media CEO.

 

Brad Hill

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