Advertising in music services, and ad technologies that power it.
Several studies have explored the power of podcasts to forge personal connections with listeners, and a new investigation takes a closer look at how that applies to branded podcasts. BBC StoryWorks, the branded content division of the BBC Global News, commissioned a study by Neuro-Insight researchers into the power of sponsored shows to connect with listeners and achieve business goals. Continue Reading
Pandora is applying its dynamic audio ad technology in a partnership with FOX Sports. The campaign, rolling out on September 20, will use the Pandora tools in support of the college football and Thursday Night Football broadcasts. Continue Reading
The New York Times issued a milestone brag today: Its flagship podcast, The Daily, has surpassed one-billion total downloads. “That’s billion with a b,” the company clarifies. In an exercise of imagination, arithmetic, and fudging the unknowns, we are led to imagine what “The Daily” is worth to the Times. Continue Reading
Instreamatic and AirKast have entered a new partnership centered on bringing more voice capabilities to mobile. Under this deal, Instreamatic’s voice dialogue marketing platform will be integrated into the AirBridge platform for enterprise mobile app development from AirKast. Continue Reading
NPR has long been a leader in podcasting, and now the organization is forecasting breakthrough financial returns on the audio format. Deborah Cowan, chief financial officer at NPR, said that the network has projected that corporate sponsorship revenue from podcasts will reach $55 million in the 2020 fiscal year. Continue Reading
DAX announced that it has entered an exclusive two-year advertising deal with Endemol Shine Group. Under the terms of the deal, DAX will be the ad sales partner for the new commercial podcast portfolio from the global content creator. Continue Reading
Katz Media Group, a top media sales group, announced that it is launching a division for programmatic sales of digital audio. The new Audiology by Katz unit offers inventory across more than 120 connected devices and smart speakers. Continue Reading
Triton Digital announced a podcast-focused partnership with FOX News Radio. The deal will emphasize creating advertising opportunities for the FOX News Podcast Network roster of shows. Continue Reading
Triton Digital tells us today of a new partnership with Frequency, whose Creative Management Platform helps audio publishers produce, manage, and deliver audio creative. This platform will be available to Triton’s publishing partners. Continue Reading
IPG Mediabrands’ Magna division has projected that podcast ad spending in the United States will surpass $1 billion in 2022. That forecast starts with an estimated $679 million in spending this year. Continue Reading
Glow, a new podcast startup exploring alternatives to monetizing audio, announced new features. The company specializes in giving fans ways to directly support their favorite shows. Continue Reading
Voxnest, a podcast technology company, has entered a new advertising-focused partnership with podcast business Audioboom. The parties have collaborated to creat a scalable podcast advertising system for delivering ads quickly to Audioboom’s podcast roster. Continue Reading