DAX announced that it has entered an exclusive two-year advertising deal with Endemol Shine Group. Under the terms of the deal, DAX will be the ad sales partner for the new commercial podcast portfolio from the global content creator.
Endemol is debuting its podcast efforts with The Birthday Game, a companion show to Endemol Shine UK’s Remarkable Television. The show will be available on the Global Player app, and will receive promotion on Radio X broadcasts, digital campaigns, and social channels.
“At DAX, we are delighted to announce our exclusive podcast partnership with Endemol Shine, upon their first move into audio entertainment,” said Ollie Deane, Global’s director of commercial digital. “Endemol joins other leading content creators such as ITV, Sky and Dennis, with its move into the digital audio space. In the UK, nine million people now listen to podcasts every week and many of these can now be reached through DAX – which is great news for brands and advertisers looking to tap into the many opportunities digital audio can offer.”