Voxnest, a podcast technology company, has entered a new advertising-focused partnership with podcast business Audioboom. The parties have collaborated to creat a scalable podcast advertising system for delivering ads quickly to Audioboom’s podcast roster.
As a result of their exclusive ad partnership, Voxnest will connect its advertising tool to the hosting and distribution platform at Audioboom, offering greater scalability and targeting for both host endorsements and live reads. The deal will connect Audioboom’s podcast partners to ad networks and programmatic exchanges.
“For the first time we have a system that’s fast, scalable, cost-efficient, easy to operate, and fully adapted for both dynamic host endorsements and spot sales,” Audioboom Vice President of Research Lance Paterson said. “It also comes with a highly effective Yield Ops system to connect our inventory directly to major advertising partners, and a full suite of APIs that make expansion and development simplicity intself. Future plans include developing class-leading metrics systems and a number of other technical advances.”
“Our goal is to create advertising technologies that allow businesses to capitalize on all their new and archived content and unsold ad spots with our easy programmatic exchange integrations,” said Francesco Baschieri, Voxnest president. “We’re thrilled to put our knowledge to work alongside a company like Audioboom who are always up for innovating in the audio space.”