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Pandora content can be posted to Instagram Stories

Pandora is also getting in on the social media support. The audio company announced that all Pandora users can share content from the platform to their Instagram Stories. The integration includes sharing of songs, albums, podcasts, playlists, and stations from the audio service. It will begin rolling out today and should reach the entire Pandora audience over the coming weeks.

Content will appear on Instagram Stories as a special cover art card that users can customize with text and stickers for their posts. Followers on Instagram can tap the card to open the music or audio directly in Pandora. Listeners who tap through and are not Pandora Premium members can hear the shared content and then stay in the streaming service for a sample session of the paid experience after viewing a short advertisement.

Anna Washenko

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