Advertising & Monetization

Advertising in music services, and ad technologies that power it.

Magellan top 15 podcast advertisers, and RAIN remix

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI released its December report of top podcast advertisers. This month’s roundup includes the single-month list, and a year-to-date (YTD) list which serves as a 2020 view of the top marketing money spent in podcasting. We have gathered the list data into three tables that sort advertising spend in three ways: Top December advertisers, top 2020 advertisers, and a concentration measure of money spent per show. Click through for the goods. Continue Reading →

Spreaker AdHub launches — for podcasters, not advertisers

Posted on by Brad Hill

Spreaker has launched a new self-serve tool called AdHub. If it sounds like another do-it-yourself way for marketers to buy dynamically inserted commercials, it’s not. AdHub is directed toward Spreaker podcasters, who can place targeted ads  for their podcasts into other Spreaker podcasts. Click through for deets. Continue Reading →

AdLarge Media goes with TPX for exclusive ad-rep in Canada

Posted on by Brad Hill

AdLarge Media is announcing its agreement with TPX (Toronto-based The Podcast Exchange) for exclusive representation of AdLarge’s digital audio inventory. The cabana division of AdLarge is where that inventory resides, and is mostly podcasts. This initiative represents AdLarge’s first entry into a non-U.S. market.  Continue Reading →

As podcasts run more ads, listener attidues remain mostly favorable (Edison Research)

Posted on by Brad Hill

In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading →

Veritone announces new capabilities to its radio advertising analytics and attribution

Posted on by Brad Hill

AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading →

Magellan AI releases October Movers and Shakers. Geely (which owns Volvo) on top.

Posted on by Brad Hill

Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely. Who? Magellan explains that Geely is the parent company of Volvo. Geely spent about $2.1-million in October, nearly a $2-million increase over September. Click through for more details. Continue Reading →

Commercial or branded podcast? Dove and Pandora create a new thing

Posted on by Brad Hill

We got word that Dove was advertising on Pandora in an unusual way that seems to interestingly straddle categories. The bath care company (that’s Dove, not Pandora) worked with Studio Resonate, a division of Pandora that self-describes as “An audio-first creative consultancy […] at the crossroads of creative and data, science and sound.” The outcome is something between a music track and a podcast episode. Continue Reading →

NPR subscribes to Nielsen’s Podcast Buying Power service

Posted on by Brad Hill

Nielsen is justifiably bragging today that is has signed NPR, one of the world’s most powerful podcast publishers, to Nielsen Podcast Buying Power, an insight service which matches genres to consumer purchase behavior patterns. The service is founded on the big Nielsen Scarborough database of consumer survey information. Continue Reading →

Triton Digital enters deal with Sounder, bringing dynamic ad insertion to Sounder’s podcast platform

Posted on by Brad Hill

Podcast management and monetization platform Sounder is announcing today an alliance  with Triton Digital to bring dynamically inserted ads to Sounder-hosted podcasts. The integration reportedly makes it easy for podcasters to bring revenue to their entire catalogs via audience-targeted ads. Continue Reading →

Acast adds keyword targeting to podcast advertising, citing the supremacy of context

Posted on by Brad Hill

If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading →

Spreaker launches Campaign Manager, giving podcasters more direct control of ad trafficking

Posted on by Brad Hill

Podcast host and technology company Spreaker has launched the Spreaker Campaign Manager, a tool which allows podcasters to have a more direct relationship with advertisers while increasing the podcaster’s control over ad placement. It is geared to shows where advertisers are “knocking down your organization’s door to be included in your catalog of podcasts,” Spreaker says. Continue Reading →