Veritone announces new capabilities to its radio advertising analytics and attribution

AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations.

Here are details as provided by Veritone:

  • Earned Media Monitoring via a new watchlist mode that programmatically identifies and differentiates scheduled campaign spots from sponsorships and in-content mentions. This enables broadcasters to easily track and take credit for the added value they deliver in campaigns.
  • Expanded Nielsen Data enabling subscribing stations to use the most current monthly currency and the ability to select which currency/books to quantify campaign performance against.
  • New Reporting Customization that allows for campaign results to be distinctively classified and summarized based on campaign components (earned media, paid v. bonus, etc.). These custom labels are now applied to updated analytics charts and graphs for improved insights.
  • Updated and Improved AI Models that provide for increased accuracy and precision of key words and phrases, as well as expanded support for foreign languages.

“We are excited to share our latest additions to our key AI-powered applications with our existing customer base as well as new customers and partners,” said Ryan Steelberg, President of Veritone. “Our already comprehensive campaign search and analytics applications keep evolving as we work closely with our customers to continuously identify opportunities to help automate their processes. Further, we’re improving the interface to make it easier and more intuitive to deliver actionable intelligence that helps drive ad revenue and advertiser satisfaction.”

Paul Blake, vice president and director of sales at Beasley Media Group Philadelphia, has this:

“Over the past three years, using Discovery has proven to be a game changer for our radio business. We originally selected Veritone for its innovation, agility and collaboration. The team is incessantly dedicated to evolving their applications to benefit all of our customers, which is incredibly valuable.”


Brad Hill