Programmatic solves liquidity problem in streaming audio ads: RAIN/WideOrbit webinar report

In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading →

MusicWatch measures music service competition; Apple must differentiate its upcoming offering

Research company MusicWatch publicly released data points from its Annual Music Study, measuring relative popularity among leading streaming music outlets YouTube, Pandora, Spotify, iHeartRadio, VEVO, and iTunes Radio. The timing anticipates Apple’s expected announcement of its new on-demand music platform. Continue Reading →

Internet Radio Rewind #045: Return of “Serial”; Sirius XM lawsuit; music service hack

A weekly podcast from RAIN News

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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: “Serial” producers plan next two seasons; GAANA hacked; Sirius XM lawsuit deepens; new podcast network; Android vs iOS in the car. Continue Reading →