Advertising software company WideOrbit announced an agreement with Spanish Broadcasting System (SBS), to make SBS’s digital ad inventory available to marketers on WideOrbit’s programmatic platform, WO Programmatic – Digital. Continue Reading
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An eight-minute blast of news you need to know in streaming audio.
THIS WEEK: Streaming exclusives don’t stay exclusive; Webcast listening reaches new record; when a music label and a bank hook up; milestone moment for 8tracks; Pandora pays more than half of all webcast royalties Continue Reading
Triton Digital announced that it has completed an annual review of accreditation by the Media Rating Council (MRC), and that the accreditation of Triton’s Webcast Metrics and Webcast Metrics Local ratings products remains unchanged. Continue Reading
AdLarge added another podcast deal to its growing portfolfio of exclusive ad-representation agreements for on-demand audio, this one with RotoWire for its line of fantasy sports podcasts. RotoWire produces daily podcasts for fantasy sports players in football, baseball, and basketball, plus weekly shows in audio and video. Continue Reading
RAIN Summits are famous for their thought-leadership discussion panels. Since the in-depth, industry-expert discussion panels go without saying, we’ll say no more about them here. Five other reasons to register for RAIN Summit West if you’ll be in Las Vegas this weekend. Continue Reading
Playlist radio service 8tracks is opening its first in-house music library today, in partnership with CD Baby, INgrooves, and indie labels. The initiative promises to streamline playlist-building for 8tracks “DJs,” while tightening its ties with the independent artist community. Continue Reading
The Interactive Advertising Bureau (IAB) has released A Digital Audio Buyer’s Guide, a free, 29-page explanatory overview of the streaming audio advertising ecosystem. The guide promotes digital audio’s high-growth, mobile-friendly attributes to marketers. Continue Reading
Webcast listening rose 5% month-over-month in February, and 40% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Click through for historical trend charts. Continue Reading
In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
One house. Five radios tuned to one station. One person time-shifting everything on mobile devices. When a radio show is also a podcast, where is its identity? Nowhere, which is a good thing. Why everyone wins when success doesn’t depend on the platform. Continue Reading
Once a clearly defined term, podcasting now encompasses any kind of on-demand Internet program. As such, there is an opportunity for radio stations to jump into on-demand streaming in parallel with live webcasting. A new production application offers radio stations a tool to quickly turn live broadcast content into archived on-demand audio for streaming. Continue Reading
RAIN Summits are famous for their thought-leadership discussion panels. RAIN Summit West also features numerous special presentations in a knowledge-packed day of information and networking. Larry Rosin, Kurt Hanson, Pat Higbie, Amanda Brown, Matt Saraceni, Brian Burdick, and keynoter Anthony Bay are featured presenters. Continue Reading