Webcast Metrics in October: +12% year-over-year as Spotify 2.5M average sessions

Webcast listening in September was 8% higher than the year-ago period, as Spotify widened its upward trend advantage compared to Pandora. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading

IAB announces addition of brands to its membership, new board members, leaning into digital and direct-to-consumer marketing at annual leadership gathering

The Interactive Advertising Bureau (IAB), a global trade and advocacy agency for digital media and marketing, is making a slew of announcements on the eve of its Annual Leadership Meeting this week. Key structural changes in the organization include over a dozen new board members, and the decision to include brands in the IAB membership. Continue Reading

Spotify reportedly pursues Gimlet Media

The media sphere burbled over the weekend with late-Friday reporting that Spotify is “in talks” to acquire podcast powerhouse Gimlet Media, with a price tag above $200-million. If this happens, it will be the richest institutional dive into podcasting yet. click through for details, and a history of podcast acquisitions, full and partial. Continue Reading

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Sirius XM closes acquisition of Pandora; Jim Meyer lays out strategic bullet points

As predicted in this week’s Sirius XM earnings call for Q4 2018, the Sirius XM acquisition of Pandora closed today. Pandora is now a wholly owned component of the satellite broadcaster. In the earnings call, Sirius CEO Jim Meyer had things to say about Pandora, and was explicit in laying out broad strategic thoughts. Click through for abundant quotes. Continue Reading

Ben Shapiro loses podcast sponsors after live event, bringing a new spin to “brand safety”

Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading