Audioboom is announcing a fall agenda of new podcasts. Two of them are originals, and two are new co-produced acquisitions for the Audioboom network. All four are about parenthood in one way or another … in very different ways. Click through for details. Continue Reading
Podcast hosting and technology platform Megaphone sent out the first of what the company promises to be monthly business updates. this one, for September, headlines with number of downloads for that month: 750-million. Click through for quotes. Continue Reading
In June, PRX and Google announced a new year of the accelerator, training, and funding program that was first formed in October, 2018. Today comes the announcement of winners. Twenty podcast teams from around the world, working in six languages across 11 countries, will benefit from training, mentoring, and funding up to $12,000 each. Click through for all the details. Continue Reading
In the second day of the three-day IAB Reach virtual conference, Pandora hosted a panel to discuss the role of digital audio in advertising campaign planning. Two executives on the buy side — Ritu Trivedu from Mindshare and Jeff Hagen from The Coca-Cola Company — discuss how audio fits in, and its unique requirements. Continue Reading
Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading
A fascinating radio survey comparing the melbourne and Brisbane (Australia) markets. NPR’s local podcast innovation. A lecture series. A radio revolution for 40 years. Much more. Continue Reading
Spotify’s latest podcast licensing deal is with Dr. Brené Brown, podcaster and research professor at the University of Houston. Brown’s existing podcast, “Unlocking Us,” is included in the exclusive distribution. “Unlocking Us” is ranked # 33 in Triton Digital’s U.S. Podcast Report for average weekly users. Continue Reading
Bloomberg is reporting that podcast network Wondery is for sale, hopin to attract a buyer in the $200-400-million range. This according to unidentified sources for the Bloomberg report. According to those sources, Wondery revenue will surpass $40-million this year. Continue Reading
COVID couldn’t stop it. RAIN’s eminently successful Canadian business conference continued with its third annual presentation, this time with a new name: RAIN Digital Canada. Continue Reading
AdsWizz has announced that it is a finalist in three OMMA Awards. The OMMA Awards (Online Marketing Media and Advertising) exist to honor agencies and advertisers that engage and advance digital advertising. Click through to see the categories. Continue Reading
The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March. Thanks to an Edison release and webinar (yesterday) titled Radio Listener Profiles, we know that this year’s data include an understanding of how radio’s best listeners (so-called P1 listeners) map to social media, in-home technology, traditional AM/FM listening, and much more. Click through for a ton of detail, graphics, and download links. Continue Reading
Research firm Kantar has released its Media Reactions 2020 report, self-defined as “a global ad equity ranking for media channels and media brands.” The report is authored by Jane Ostler, Global Head of Media, and Duncan Southgate, Global Brand Director. Podcasts rank 2nd in ad equity ranking of online channels, among marketers surveyed. Click through for details and graphics. Continue Reading