ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
Audioboom has seen shifts in leadership over the past year, and now it is looking for an even bigger change. The podcast company confirmed that it is open to finding a buyer. Continue Reading
Acast is bringing its Aclass podcast education series to the United States for the first time. The series of free workshops is designed to reach communities and populations that are currently under-represented in the podcasting field. Continue Reading
iHeartMedia is launching a set of advertising and marketing tools called the iHeartPodcast AdSuite. The company announced this development on the business side of its podcasting operations during Podfront LA 2020. Continue Reading
Apple has hired Jeff Bronikowski as its new global head of strategic music intiatives. He joins from Warner Music Group, where he was SVP of global business development and head of new technology and innovation. Continue Reading
Spotify has leveraged acquisitions to build up its podcasting empire over the past several months. Some additional details have emerged about the company’s big deal from last week, its purchase of sports-centric media operation The Ringer. Continue Reading
Spotify is giving a bigger global rollout to its standalone Kids app. The software is rolling out today as a beta for anyone with a Spotify Premium Family subscription in the UK and Australia. Continue Reading
MusicWatch reported that 10.7 million people in the U.S. accessed a major streaming service through illicit account sharing. Those people represent a potential $995 million in unpaid access. Continue Reading
eMarketer’s latest report offers a snapshot of the U.S. smart speaker market, and the outlook is still rosy for Amazon. The company’s Echo line is projected to be used by 69.7% of U.S. smart speaker users in 2020 and by 68.2% in 2021. Continue Reading
Sirius XM has made a $75 million investment into SoundCloud. According to the press release, SoundCloud will put the money toward product development, as well as enhancing services for creators and listeners. Continue Reading
Megaphone is expanding into Europe. The U.S.-based company announced that its launch across the Atlantic begins today, with a new office opening in Germany. Continue Reading
SoundExchange has made a move to increase the rates paid to American music creators for international uses of their work. The rights management agency for performance royalties claims that U.S. music creators could be losing out on $170 million annually from this use case. Continue Reading