Acast launches Virtual Storefront for podcast ad buyers

Acast is announcing the Acast Marketplace Virtual Storefront. It is a self-service campaign planning tool which gives advertisers and agency buyers a way to browse podcasts and their targeting characteristics, before engaging the Acast sales team. The Virtual Storefront gives the buyer more hands-on control than previously. Click through for a screenshot. Continue Reading

Jeff Umbro: A Guide to Thinking Through IP from an IP Attorney

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro offers observations and insights from the podsphere, including Stitcher, Apple, and Audible. Then, a conversation with Matt Saunders about intellectual property in podcasting, from trademarks to music licensing. Click through for much more in this content-rich column. Continue Reading

“The Michelle Obama Podcast” announced as a Spotify exclusive

Spotify knows a magnetic star when it sees one. Last month, Joe Rogan. today, Michelle Obama. The audio platform has signed the former First Lady and memoir author for a conversational podcast that promises real-life inspiration. In the trailer (listen below) Obama plans to speak with members of her inner circle to start, then expand outward. Click through to hear the trailer. Continue Reading

Omny Studio launches secure distribution for private or subscription listening

Through its parent company Triton Digital, Omny Studio announced today the launch of secure distribution of podcasts. Systems like this enable podcasters to separate some content from the main feed. Access to the private content can be regulated by subscription payment or some other premium system. The typical secure distribution model is creating ad-free episodes for paid subscription listening.  Continue Reading

Brad Smith, CEO Simplecast, joins upcoming RAIN Summit (free registration)

In the wake of SiriusXM’s acquisition of podcast hosting and tech company Simplecast, RAIN is pleased to announce that CEO Brad Smith will speak at the Global Podcast Leadership Summit, a ZOOM event, on July 29. Smith will speak with Anne Frisbie, SVP of Global Supply & Partnerships at ad-tech company AdsWizz, in a session titled The Evolution of Podcast Content: From Creation to Monetization. Continue Reading

Pocket Casts gets a new CEO: John W. Gibbons

Podcast listening app Pocket Casts has filled the CEO position that was exited by predecessor Owen Grover in march, with the hiring o f John W. Gibbons. Gibbons brings with him more than 20 years of experience in digital media and entertainment with globally recognized brands. Most recently, he served as a Principal at Atom Tickets as well as a strategic advisor to Podchaser and Props Project. Continue Reading

ARN iHeartPodcast Network’s listening growth across categories: COVID success

ARN, the Australian media group which manages the iHeartPodcast Network on that continent, released listening numbers that could fairly describe a COVID success story. Podcast tech company Megaphone measured ARN listening from January to mid-March, and compared it to mid-March through June. Several categories, and overall listening, rose during the COVID period.
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