Audio.Ad, a specialist in audio for the Hispanic market, announced a partnership with mobile marketing company Justmob. The two businesses have collaborated on a new digital advertising solution called Listen, Watch & Click. Continue Reading
The Department of Justice has closed the open comment period for its review of the consent decrees governing ASCAP and BMI. Both of the performing rights organizations have submitted their views on the subject, as have other groups from the music and audio industry. Even though the topic was recently addressed by the DOJ, the sector still has deeply divided interests in how these rules may or may not change. Continue Reading
Spotify and Apple are familiar with being rivals as both companies work to build their bases as top audio streaming services. But the latest development indicates that the businesses might also learn to work together. Continue Reading
Triton Digital announced that it has received IAB Tech Lab Podcast Measurement Compliance verification. The IAB recognition has been granted to Triton’s current podcast metrics, as well as its Tap ad server and its measurements of impressions and downloads. Continue Reading
Voxnest is adding content development to its podcasting business. The company already offers solutions for podcasters, and today’s news marks its first foray into creating shows. BLOOM is a podcast content development program under the umbrella of its Spreaker hosting division. Continue Reading
The BBC will remove most its programming from TuneIn UK. TuneIn announced the change, which takes effect on August 30. Podcasts will not be impacted by this development. Continue Reading
Several print and online publications are hopping on the podcast bandwagon, and the New York Post is latest to join the trend. The Post is making its podcast debut with its iconic Page Six gossip and entertainment news column. Continue Reading
Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
Spotify for Podcasters has officially launched. The analytics hub has been in beta since October 2018, and it is now open to all podcasters. Continue Reading
iHeartMedia announced a new addition to its extensive roster of podcasts. The media conglomerate has partnered with Group Nine Media to create an exclusive show slate for the iHeartPodcast Network. The first two podcasts, from Group Nine’s NowThis and Thrillist brands, will debut on the iHeartPodcast Network this fall. Continue Reading
Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading