MusicWatch: Music is major on social media, from song sharing to artist influencers

MusicWatch has shared a new study exploring the relationship between social media and music. According to the survey’s results, 9 out of 10 regular social media users on the most popular apps have some form of activity related to music or artists. The most common activities on social are simply following a band or performer, but the networks can provide additional context and engagement around music. Continue Reading

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Apple Music rolling out new social-driven playlist with Friends Mix

Apple Music is expanding its standard set of discovery playlists. The streaming music platform has added a Friends Mix, which collects 25 songs that a listener’s friends on the platform have been listening to in heavy rotation. Apple has been expanding the social side of its streaming service with recent operating system updates. Continue Reading