7digital partners with AI video-creation app Triller

7digital has entered a licensing deal with Triller, a video app powered by artificial intelligence. The song library from 7digital will be made available to Triller users for inclusion in their video creations. 7digital will also take charge of reporting to Triller’s label partners.

“We are delighted to partner with Triller and share news of our deal today,” 7digital CEO Simon Cole said. “This collaboration ensures that Triller can offer even more compelling experiences to consumers, while the music industry will also benefit from broadening access to digital music through the continued growth of this exciting platform and its impressive user engagement.”

“This relationship between Triller and 7digital gives video content creators and Triller influencers even greater opportunity to share their talents and make their mark on the social media world using the latest chart-topping hits,” said Triller CEO Mike Lu. “7digital’s prominent presence in countries outside of the U.S. will help to further increase Triller’s global footprint.”

Anna Washenko