Radio programmatic at scale in 2016: A conversation with Jelli CEO Mike Dougherty

Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading

Emerging trend toward interactive radio in UK

The UK has a strong radio culture, thanks to the long legacy of the BBC and widespread radio-set ownership. But we’re seeing more and more outlets in the region pushing the boundary between lean-back and lean-in as they transition into the digital space. Capital Xtra, the radio app from media/entertainment company Global, has recently made strides to offer features that would usually be the purview of on-demand services. Continue Reading