The Download on Podcasts: Will podcasting force Facebook to allow viral audio?

sponsored by PodcastOne

Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading

Amazon Prime adds concert subscription add-on, hinting at a bigger streaming vision

Amazon Prime is the latest major company to add a concerts and live performance angle to its streaming service. It has made Qello Concerts available as an a la carte channel for its Prime members. Qello is an initial member of the Amazon Partners Streaming Program, which brings a la carte third-party video content to the platform. What might this signal about Amazon’s longer-term entertainment plans? Continue Reading

Triton Local Network now in STRATA for easier buying of streaming advertising

Triton Digital has announced that the Triton Local Network (TLN) is integrated in the STRATA media buying platform. The integration allows advertisers and agencies to view audience metrics in local markets, and plan campaigns within and across markets, with geographic and demographic targeting. Continue Reading

Spotify may test out windowing content

In a big potential strategy shift, Spotify is allegedly open to some artists temporarily restricting their music to its paid tier. Unnamed sources told The Wall Street Journal that Spotify will consider windowing content based on whether a listener pays for the service. An insider said Spotify would be trying this strategy as a test first to assess the impact it might have on usage and subscription membership. Continue Reading