Rhapsody announced that its subscriber base increased by 45% over the past year. This growth brings the platform’s global subscriber numbers to 3.5 million across 34 countries.
“Despite increasing competition, we continue to believe in the value of music and see our role as vital in creating experiences with music that users around the world will pay for,” said Ethan Rudin, Rhapsody’s CFO.
The streaming service had launched several product updates over the course of 2015. Rhapsody Kids created a child-friendly place for younger family members to play DJ. The company also added Rhapsody Auto as a safer version of the app to take on the road.
Rudin said that the company was keeping tabs on global music habits and still saw room to experiment in terms of value and pricing. “the idea of streaming music is still new to a lot of people and we believe there is still a lot of innovation to be had at price points between free and $10 per month.”