Media software company WideOrbit will announce on Tuesday the launch of WO Programmatic Radio, a new marketplace for automated selling of radio ad inventory. The new platform matches buyers and to radio sellers using the WO Traffic sales and traffic service. Continue Reading
The time to register is now for the latest RAIN Report: Programmattic Fast-Tracks Revenue Growth for Digital Audio, a free webinar and whitepaper produced in collaboration with WideOrbit. Click through to register.
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This was an eventful week, and RAIN News readers told us, through their article choices, what the most important topics were. Call it RAIN News “Share of Eye.” Continue Reading
Media software company WideOrbit announced that audioBoom, the spoken-word, on-demand listening platform, has selected WO On Demand to monetize its podcasts. The technical solution injects pre-recorded advertisements into podcasts — a category which is dominated by host-read native advertising. Continue Reading
Media software company WideOrbit announced that Univision has chosen to move its ad management operations to WideOrbit’s integrated suite of network sales, order transaction, and streaming solutions. Univision operates radio, television, and cable properties across many U.S. markets. Continue Reading
Advertising software company WideOrbit announced an agreement with Spanish Broadcasting System (SBS), to make SBS’s digital ad inventory available to marketers on WideOrbit’s programmatic platform, WO Programmatic – Digital. Continue Reading
WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading
Ad management company WideOrbit announced that its Clarity platform, which offers streaming, ad injection, and audience measurement to audio publishers, will be the first distribution partner for Nielsen Audio’s newly developed streaming audience measurement technology. Continue Reading
Media management company WideOrbit has acquired the audio/video publishing platform Castfire, adding a new dimension to WideOrbit’s ad-insertion solutions. WideOrbit plans to position Castfire with its Abacast Clarity product, which it obtained with the Abacast acquisition in June. Continue Reading
Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading
WideOrbit, a leading provider of advertising management solutions, has acquired Admeta, a Sweden-based tech company specializing in programmatic ad-selling. With a strong focus in Europe, and clients in over 20 countries, Admeta develops technology to optimize revenue for online publishers. Continue Reading
Seeking to capitalize on the quick rise in demand for digital advertising solutions, WideOrbit, a leading provider of business management software to media companies, has acquired Abacast, a technology company providing ad-insertion tools to webcasters. Continue Reading