Apple announces podcast analytics, an industry breakthrough

At last week’s WorldWide Developer Conference, James O. Boggs, Business Manager of Apple’s podcast division, announced that Apple will introduce podcast consumption analytics later this year. The announcement was tucked quietly onto the end of a long session of WWDC speeches, masking its importance as a much-needed, long-awaited decision by Apple that some industry insiders believed might never come. Continue Reading

Nielsen Q4 comparable metrics show smartphones’ growing share

Nielsen’s Q4 2016 comparable metrics report continued the upward trajectory for smartphone use seen in its Q3 results. Radio, on the other hand, stayed essentially flat within the U.S. media consumption landscape. Weekly reach for radio has stayed around 93% for several quarters, and radio is used an average of 5.1 days per week. Smartphones are used even more frequently at an average of 5.8 days per week. Continue Reading