PodcastOne announced that Dean Canter has joined its team as the new senior vice president, national sales. In this capacity, he will oversee all of the podcast network’s regional sales offices, develop strategic initiatives, and create new advertiser opportunities. Canter’s past experience includes a strong radio background, with stints at both CBS Radio and Emmis Communications.
“It’s rare to find someone with an extensive radio background who understands podcasting as well as Dean does,” PodcastOne Executive Chairman and Founder Norman Pattiz said. “Working with Kit Gray, Greg Batusic, and our existing management team and sales force, Dean brings history and an uncanny appreciation of the medium that fits perfectly with our expansion.”
“The opportunity to show advertisers how to target their customers with on demand audio is truly exciting,” Canter said. “Podcasting is a rapidly growing industry that offers compelling programming, providing great engagement for clients. It is a true honor to work with the leader in the market and to help grow the industry.”