Omny Studio launches secure distribution for private or subscription listening

Through its parent company Triton Digital, Omny Studio announced today the launch of secure distribution of podcasts. Systems like this enable podcasters to separate some content from the main feed. Access to the private content can be regulated by subscription payment or some other premium system. The typical secure distribution model is creating ad-free episodes for paid subscription listening.  Continue Reading

Brad Smith, CEO Simplecast, joins upcoming RAIN Summit (free registration)

In the wake of SiriusXM’s acquisition of podcast hosting and tech company Simplecast, RAIN is pleased to announce that CEO Brad Smith will speak at the Global Podcast Leadership Summit, a ZOOM event, on July 29. Smith will speak with Anne Frisbie, SVP of Global Supply & Partnerships at ad-tech company AdsWizz, in a session titled The Evolution of Podcast Content: From Creation to Monetization. Continue Reading

Pocket Casts gets a new CEO: John W. Gibbons

Podcast listening app Pocket Casts has filled the CEO position that was exited by predecessor Owen Grover in march, with the hiring o f John W. Gibbons. Gibbons brings with him more than 20 years of experience in digital media and entertainment with globally recognized brands. Most recently, he served as a Principal at Atom Tickets as well as a strategic advisor to Podchaser and Props Project. Continue Reading

ARN iHeartPodcast Network’s listening growth across categories: COVID success

ARN, the Australian media group which manages the iHeartPodcast Network on that continent, released listening numbers that could fairly describe a COVID success story. Podcast tech company Megaphone measured ARN listening from January to mid-March, and compared it to mid-March through June. Several categories, and overall listening, rose during the COVID period.
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Time shift: Americans start listening later during WFH (Edison Research)

Edison Research put out a fact blast from its subscription Share of Ear study, an ongoing quarterly examination of what Americans listen to. From the Q2 study of mid-May surveys, the company found that Americans (13+) have shifted their morning audio routines. Before COVID-19, 50% of the population started listening to any kind of audio by 7:15am. Since COVID-19, that audio start time for 50% of the population is 8:30. What does this imply for the future? Continue Reading

Scripps sells Stitcher to SiriusXM: Confirmed by both companies

What was previously a Rumor Fact(ory) item is today finalized and confirmed: SiriusXM is buying Stitcher from Scripps. We received press releases from both SiriusXM (via the PR office of subsidiary Pandora) and E.W.Scripps. From Scripps, the news is about that company’s profitable investment in Stitcher over five years. for sirius, the vision gets big, fast, and the company isn’t shy about claiming preeminence in podcasting. Continue Reading

IAB Podcast Revenue Report: Revenue nears $1B; host reads still dominate

The Interactive Advertising Bureau (IAB) has released its annual Podcast Advertising Revenue Study for 2019. It contains last year’s metrics and projections for full-year 2020. COVID-19 is built into the forecast research. $1B annual revenue is in sight, though projections have slowed down that track. Host-read ads still dominate. So do direct-to-consumer ads. Click through for much more. Continue Reading

TPX offers programmatic podcast advertising via Triton Digital

Toronto-based TPX (more lengthily known as The Podcast Exchange) is announcing the availability of programmatic podcast advertising. The tech is powered by Triton Digital. While this initiative obviously targetsCanad, TPX’s home market, the PR carefully points out it is for “premium domestic and international podcast publishers.” TPX anticipastes questions about the initiative, and answers important ones in an unusually detailed press release. Continue Reading