Australian SCA launches LiSTNR news/music/podcast app, replacing PodcastOne branding

Southern Cross Austereo (SCA), the large commercial radio group in Australia, is making a splashy launch of LiSTNR, a new listening app that brings together the network’s radio content, news, music streaming channels (non-interactive), and podcasts. Click through for details. Continue Reading

iHeartMedia acquires Triton Digital from Scripps

Behemoth audio company iHeartMedia will buy leading digital audio technology provider Triton Digital from media juggernaut E.W.Scripps, exactly 28 months after Scripps acquired Triton. The deal further fortifies iHeart’s imposing array of audio production and monetization platforms across radio, streaming, and podcasting, while closing out Scripps’ short-lived deep dive into digital audio. History and perspective. Continue Reading

AdsWizz certified for “audibility” by IAB Tech Lab

AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard.  Continue Reading

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Global buys into iHeartMedia — 8.8%

UK-centered media and technology company Global has activated its investment arm, Honeycomb Investments LTD, to acquire 8.8% of iHeartMedia, the largest American commercial radio group and top podcast publisher. Remembering that Liberty also owns a stake in iHM, we speculate a brewing battle of buyers, as listener reach and advertising pull are increasingly parts of a cross-category landscape. Continue Reading

PRX starts the “Ready To Learn” podcast accelerator for production teams making kids’ content

In a venture to encourage kid-friendly podcasts, PRX has launched Ready To Learn, an accelerator program for producers who have the same goal. It’s a 16-week training course, and five production teams will be accepted. Winning teams get $10,000 plus travel expenses. Click through for details and the application website. Continue Reading

Napster relaunch & stock listing — an iconic brand seeks continued status with new ownership

MelodyVR will rename as Napster after acquiring the brand and assets last summer, and will list on the London Stock Exchange. This will be Napster’s fifth incarnation. As a branding asset, it is still trading on its revolutionary reputation, even though its revolutionary impact is an echo from the past. For anyone who has been following online audio for 25 years, there is a coherent historical line between the original Napster and today’s ecosystem of on-demand streaming music. Click through for details. Continue Reading