Media Creek, the holding company of Live365 and EmpireStreaming, has acquired audio advertising consultancy AudioCatapult. Terms are not disclosed. AudioCatapult founder Mike Reznick notified us of this transaction, and will step into the Chief Operations Officer role at Media Creek.
“I could not be more thrilled to join Media Creek,” said Reznick. “As a consultant, I had a front row seat to Media Creek’s vision, product development, and the significant growth that has followed. Media Creek brings increased resources and an unmatched braintrust to AudioCatapult clients. I look forward to working with the most innovative team in audio as Media Creek continues its growth and evolution.”
AudioCatapult staffs a digital audio sales team, but the consultancy service is broader, extending to business development, revenue strategy, strategic partnerships, investor positioning, and smart speaker strategy. The company will continue to perform its various functions within the Media Creek ecosystem.
Media Creek, which can be credited with reviving the small webcaster industry after royalty regulations in 2016 made the business much more expensive for individual operators, provides a streaming platform and CDN services worldwide.
“While working with Mike over the past 3 years, it was clear our view of the audio space is perfectly aligned. We are incredibly happy to have AudioCatapult’s team and capabilities join our mission,” said Jon Stephenson, CEO of Media Creek. “Through this acquisition, we are bringing immediate added value to existing and future clients. We are more excited than ever to show the world what’s about to happen next.”
Rockie Thomas, CRO of Media Creek and RAIN Summit speaker, added, “Mike is one of the best audio demand resources in the industry. Adding Mike and the AudioCatapult Demand team is the perfect harmonic counterpoint to our seasoned publisher team. This composition will not only further accelerate Media Creek’s growth, but also increase revenue opportunities to ensure our publisher partners continue to thrive.”