RAIN Notes: Thursday, July 15
Jottings of Note
— Money for Nothing (U.S. Copyright Office)
— Platform of Champions (Acast)
— Hopeful Return (Sonos & PRX)
UTA signs “Unfiltered” podcast hosts to rep deals, and will rep ad sales for the podcast
UTA has signed signed podcasting/YouTube stars Zane Hijazi and Heath Hussar for talent representation. Additionally, UTA will represent ad sales for the podcast. Continue Reading
Trade group AudioUK petitions government for podcasting production tax relief
The leading audio production trade group in the UK is petitioning the government to give tax relief to podcast production houses, following precedents in the movie, animation, children’s TV, videogames, theater, museum exhibition, and orchestra businesses. The idea is to reduce corporate taxes applied to podcast and audiobook production that meets certain criteria. Continue Reading
Audioboom’s new AdRip tool monetizes back catalog by pulling out baked-in ads
In an interesting piece of technology development, Audioboom introduced AdRip, a tool which removes host-read commercials from old episodes, creating a new ad break into which timely marketing can be inserted. The company says that 50% of downloads are from back catalogs. Continue Reading
Newsweek’s first podcast exits “experimental” phase to formal launch
Newsweek has formally launched its first podcast, a current events show called The Debate. This podcast actually dropped its first episode on April 20, with little or no publicity, in what the company’s PR describes as an experimental phase. The show springs from a magazine feature. Continue Reading
Smart speaker brand reach in Australia flipped from U.S. as Google reigns
Over one-third of Australians 12 years and older own a smart speaker. And Google is the dominant operating system, with 24% of Australians owning a Google device, and only 3% owning an Amazon speaker. These metrics from The Smart Audio Report Australia, from Edison Research, CRA, and TalkVia. Click for much more and graphics. Continue Reading
In mid-year 2021, alread more new podcasts than in all of 2019
In 2019, 335,000 new podcasts were created, according to Listen Notes. As of today, 513,000 podcasts have started in 2021, far surpassing 2019’s benchmark year which saw more new podcasts than any previous year. Where are they? What languages? How many episodes? Where are they hosted? Click through. Continue Reading
Podcast listeners trust ads and most take follow-up actions: Spotify report
In a thick and newly released report called Culture Next 2021, Spotify delivers research results that focus on the Millennial and GenZ demos, and how their media consumption trends can appeal to advertisers. Podcasting represents one section, which seeks to promote the effectiveness of podcast advertising for marketers. Continue Reading
Targetspot revenue jumped 51% in H1 with new clients and staff.
Audio Valley subsidiary and digital audio solutions company Targetspot released first-half earnings for 2021, comparing the results to the same period a year ago. Revenue lifted 51% year-over-year. Continue Reading
Audioboom promotes Mancusi, Tong to C-level roles
Audioboom is announcing the promotion of Thomas Mancusi and Erica Tong. Mancusi becomes Chief Revenue Officer, and Tong becomes Chief Operating Officer. Continue Reading
Familiarity with podcasting leads to high listening rates: Edison Research Latino Podcast Listener Report 2021
Edison Research today released its 2021 edition of the Latino Podcast Listener Report, a survey of U.S. Latinos and that group’s relationship with podcasting. Results show an enthusiastic population where familiarity leads to listening at a higher rate than in the total U.S. population. Click for details and graphics. Continue Reading
RAIN Notes: Monday, July 12
Jottings of Note
— Accredited (Stony Brook University)
— Resuming the Conversation (Vox)
— Immortality (Radio Hall of Fame)