Apple launches programmatic mobile ad-buying for iTunes Radio; AdsWizz partners

Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading

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Rdio announces multiple new features at SXSW

Rdio announced several new features to its online listening platform at SXSW. Many of them are centered around interpersonal activity. First, the iOS version has revamped its sharing interface. Second, after someone has shared a song, the recipient can reply to the sender and have a conversation. The final new conversation feature better loops in social media for interacting with artists. Continue Reading

New tech syncs up digital and analog radio signals

One of the top criticisms of HD radio is gaps in coverage. A new development from Belar Electronics could help create a better experience for listeners in areas where coverage is less robust by eliminating the delay between digital and analog signals. This should allow seamless switching between the two with no noticeable gap in locations where HD signal is weaker or unreliable. Continue Reading