What is the value of an ad?

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At RAIN Summit West, April 12 in Las Vegas, several sessions in an info-packed day will focus on online advertising. One of those, called The Value of an Ad, sponsored by WideOrbit, will feature case studies of successful ad campaigns.

There are many ways to measure online audio campaigns — impressions and CPMs, return on investment, banner clicks, engagement. The panel discussion will focus on best practices for measuring effectiveness. Several experts will describe their perspectives:

john rosso thumbnailJohn Rosso (moderator): President of Market Development at Triton Digital, Rosso is responsible for development and execution of global sales and marketing strategies for Triton’s product suite.

shenan reed thumbnailShenan Reed: President of Digital, North America at MEC Global, one of the world’s largest media agency networks, with a global footprint across 84 countries.

Executive HeadshotsHeidi Browning: SVP, Strategic Solutions at Pandora, Browning integrates research, strategy, creative and technology resources to develop immersive and measurable marketing experiences for Pandora clients.

david kert thumbnailDavid Kert: Chief Revenue Officer, Targetspot, works to connect advertisers with an engaged audience through advanced targeting in audio, branded content and distribution, mobile, and video.

michael jackel thumbnailMichael Jackel: He has been Vice President, West at Spotify for two and a half years, preceded by sales management roles at Clear Channel (now iHeartMedia) and Katz Radio Group.


RAIN Summit West is the leading information and networking event for the online audio industry, held this year at the Westgate Hotel (formerly the LVH). Join RAIN News Publisher Kurt Hanson and RAIN Enterprises CEO Jennifer Lane for a full day of panel discussions and presentations on all aspects of the evolving online audio marketplace, followed by the best networking event in the industry, the poolside RAIN Summit Cocktail Party!

CLICK HERE for agenda, speakers, and registration.

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Brad Hill