What makes a good ”audio logo”? (New research)

Posted on by Anna Washenko

Veritonic has released its 2017 Audio Logo Index, an assessment of how effective audio advertisements are and which brands in the U.S. and the UK created audio signatures that best connected with customers. The key traits highlighted in the study could be useful signposts for ad agencies looking to strengthen their in-house capabilities for audio as well as for publishers or hosts of audio content who want data to back their appeal as a source of ad money. Continue Reading →

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Google yanks YouTube from Amazon in battle that harms consumers

Posted on by Anna Washenko

Google and Amazon are at odds over access, marking a very public division between two tech giants that could cause interruptions for consumers. The two companies had appeared to resolve a question around access to YouTube on the Amazon Echo Show in late November, but Google has reversed course. Today, Google announced that it would not allow YouTube access on either the Amazon Echo Show or the Amazon Fire TV. Continue Reading →

Spotify is testing more listener controls in Discover Weekly

Posted on by Anna Washenko

Spotify’s Discover Weekly playlist was one of the streaming service’s first forays into personalized music recommendations. Since its debut in 2015, the setup has changed little: every Monday, the platform presents 30 songs chosen based on each person’s listening habits. Now, Spotify is testing a more hands-on feature for listeners, with an option to mark songs in Discover Weekly that you like or dislike. Continue Reading →

Apple acquires Pop Up Archive, amassing an ever-greater podcast empire

Posted on by Anna Washenko

Apple has acquired Pop Up Archive, the online platform of building tools to transcribe, organize, and search audio files. This acquisition includes podcast search engine Audiosear.ch, which shuttered late last month. Apple’s only comment on the development is its stock statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Continue Reading →

Updated iHeartRadio Canada app brings together more radio, podcasts, and Sonos

Posted on by Anna Washenko

iHeartRadio Canada has unveiled an enhanced version of its app that adds support for several more compatible platforms. The free service is now available on Apple Watch, Apple CarPlay, Android Wear, and Android Auto. It has also been made available for Sonos wireless speakers. iHeartRadio Canada said more platforms will be announced in the coming weeks. Continue Reading →

Indian music streaming app Gaana reaches 50 million monthly active users

Posted on by Anna Washenko

Indian streaming music service Gaana announced that it has 50 million monthly active users. “It’s a proud moment for Team Gaana, not many home-grown brands have achieved this kind of milestone and very few brands in the entertainment space has been able to reach to this kind of scale in India,” COO Prashan Agarwal said. Continue Reading →