16% of Americans own a smart speaker: post-holiday results of groundbreaking NPR/Edison research
NPR has updated its Smart Audio Report with a post-holiday survey conducted by Edison Research. The headline result is that 16% of American adults (about 39-million people) now own a smart speaker. Smart speaker adoption is growing at the pace of smartphones several years ago. AM/FM radio listening is being replaced at a greater rate than any other activity. Continue Reading
