Triton Digital and Edison Research have announced the date for the 2018 edition of The Infinite Dial, the influential annual study of how Americans listen to audio. It is Thursday, March 8. The live presentation is hosted annually by Tom Webster (SVP, Edison Research) and John Rosso (President, Market Development, Triton Digital).
New for this year, the presentation will stream on Facebook Live. In the past, Infinite Dial has been presented in a traditional webinar venue. It is a live stream either way, and the companies are still calling it a webinar. REGISTER HERE.
2018 is the 20th year of this work, which is universally cited by media outlets covering online audio, internet radio, music services, and podcasts. Infinite Dial is the longest study of consumer behaviors related to media and technology in America. The accumulated knowledge allows for a deep view of trending consumer behavior around radio and digital audio.
“The Infinite Dial study has long provided invaluable insight around the growth and progression of the digital audio industry,” noted John Rosso.
“We look forward to providing broadcasters, internet radio publishers, ad agencies, and the financial community at large with the latest insights and trends to help inform and support their media strategies for 2018 and beyond,” said Tom Webster.
As in past years, RAIN News will provide quick and comprehensive coverage of key Infinite Dial reveals. But we regard the presentation as a must-attend event in the annual calendar.