Westwood One has updated its State of Podcasting 2017 report to reflect additional research on the audio format. It addressed the key takeaways in a blog post. The data point to steady, continual growth in the podcast audience. Advertisers have also been getting on the podcast bandwagon as the listener base grows. Continue Reading
Listeners for on-demand audio display some distinct demographic trends compared with AM/FM radio. That’s the key takeaway from a Nielsen study commissioned by Westwood One and Cumulus Media to investigate the audience for local on-demand audio content. Continue Reading
Westwood One announced that it is launching a new audio data management platform backed by tools from Nielsen. Westwood One is using the Nielsen Marketing Cloud and Nielsen’s own DMP to offer advertisers resources to make better buying decisions across the company’s over-the-air radio and streaming audio channels. Continue Reading
Two podcast hosts and distributors have announced additions to their show rosters. PodcastOne unveiled two new podcasts. Westwood One detailed a partnership with Live Nation and three new shows. Continue Reading
Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading
Brief news items and worthy reads from around the web: “First, a Word From Our Celebrity” in the New York Times. More recap from the Infinite Dial by Westwood One. Brazilian startup exploring the power of musical chatbots. Continue Reading
Famed television talk show host Jerry Springer is among the celebrities who have jumped on the podcasting bandwagon. His weekly show – Tales, Tunes & Tomfoolery – is now on Westwood One’s podcast and on-demand platform via audioBoom. Continue Reading
Westwood One announced a partnership with cloud intelligence company Veritone to offer radio stations near-instant archiving of content. The system, which stores and analyzes station programming online, is marketed as enabling a host of benefits extending from advertiser reporting to podcasting. Continue Reading
Westwood One announced a promotion within its upper ranks. Kelli Hurley will now be the company’s vice president of digital sales, and will oversee all sales related to Westwood One’s digital products. Continue Reading
Brief news items and worthy reads from around the web: Questioning music discovery options; when auto marketing meets media; is there a music tech bubble? Continue Reading
In addition to the disruptive challenges faced by traditional radio as streaming continues to grow, there might be a perceptual challenge for the industry’s relationship with advertisers. That’s what Westwood One sought to reveal in a commissioned study from research company Advertiser Perceptions, the results of which can be interpreted to indicate that radio has greater consumer reach than buyers perceive. Continue Reading
Cumulus/Westwood One leveraged Amazon Prime Day by commissioning an Ipsos study of advertising effectiveness in promoting the event. With the result favoring traditional radio ads, the survey turned a pure digital story into a testimonial of analog reach and power to drive consumer action. Continue Reading