Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading
Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading
Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and fast-growing category. Today’s announcements include two sports programs, one from SB Nation and Vox Media and the other from Cadence13. Also Night Vale Presents is back with some musical surrealism and Westwood One gets inspiration from two Navy SEALs. Continue Reading
The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading
Westwood One has released a report and an infographic exploring its latest data about the podcast audience. The release of the fall 2018 Podcast Download study coincides with the IAB Podcast Upfront in New York City, where Westwood One is a presenter. Continue Reading
Westwood One has released a report exploring the audio landscape, with podcasting and smart speakers drawing particular attention. The study leveraged data from the Share of Ear and Infinite Dial studies to explore trends for the podcast audience as well as tracking the adoption rates for smart speakers. Continue Reading
TuneIn has inked a renewed, expanded deal with Cumulus Media. Under the terms of the latest multi-year agreement, TuneIn’s 75 million monthly listeners will have access to the full suite of Cumulus content beginning today. Continue Reading
Westwood One is announcing today that it has obtained exclusive representation to advertisers of the second season of In the Dark, an investigative crime podcast. The APM-produced show won a Peabody Award in its first season, and has served over 12-million downloads.
Cumulus Media announced that it has launched Amazon Alexa voice skills for 300 local radio stations, which it says marks the largest collection of custom Alexa skills in the United States. This push includes popular Westwood One brands and Christmas radio. It partnered with XAPPmedia for the project. Continue Reading
Westwood One has released its Podcast Download Fall 2017 Report. The analysis showed that listeners who tune into a large volume of shows are often heavy media consumers and early adopters for technology. That demographic also is open to the idea of paid, ad-free subscriptions to podcasts. Continue Reading
Westwood One has updated its State of Podcasting 2017 report to reflect additional research on the audio format. It addressed the key takeaways in a blog post. The data point to steady, continual growth in the podcast audience. Advertisers have also been getting on the podcast bandwagon as the listener base grows. Continue Reading
Listeners for on-demand audio display some distinct demographic trends compared with AM/FM radio. That’s the key takeaway from a Nielsen study commissioned by Westwood One and Cumulus Media to investigate the audience for local on-demand audio content. Continue Reading