Westwood One shared some recent insights about smart speaker use and ownership, including some Q2 2019 data from the Edison Research Share of Ear analysis. Rates of ownership show no signs of slowing, with 30% of Americans now owning a smart speaker in the second quarter of this year. Continue Reading
Westwood One Podcast Network has hired four new production hires to its team. “This latest round of hiring further demonstrates Westwood One’s commitment to quality and scale as we grow our podcast business and serve our extraordinary partners and content providers,” Executive Editor John Wordock said of the new additions. Continue Reading
Westwood One has teamed with Audience Insights and MARU/Matchbox for an investigation into monthly podcast listeners in the U.S. Their survey included breakdowns based on how long the participants have been podcast listeners, with those who have been regular listeners for less than six months reporting some very distinct behaviors compared to the long-time fans. Continue Reading
A new podcast network called Lemonada Media made its debut today. The founders’ focus is on building community and sharing stories about real life and shared experiences from a diverse group of people. Continue Reading
Westwood One released its 2019 Audioscape report, with an assessment of the latest trends and data in the audio industry. This year’s analysis focused on the impact of smart speakers and podcasts, and how their audiences differ from AM/FM radio. Continue Reading
Westwood One has hired John Wordock as its new executive editor of podcasting. Wordock will step into the role beginning February 15. He joins Westwood One from The Wall Street Journal. Continue Reading
Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading
Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading
Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and fast-growing category. Today’s announcements include two sports programs, one from SB Nation and Vox Media and the other from Cadence13. Also Night Vale Presents is back with some musical surrealism and Westwood One gets inspiration from two Navy SEALs. Continue Reading
The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading
Westwood One has released a report and an infographic exploring its latest data about the podcast audience. The release of the fall 2018 Podcast Download study coincides with the IAB Podcast Upfront in New York City, where Westwood One is a presenter. Continue Reading
Westwood One has released a report exploring the audio landscape, with podcasting and smart speakers drawing particular attention. The study leveraged data from the Share of Ear and Infinite Dial studies to explore trends for the podcast audience as well as tracking the adoption rates for smart speakers. Continue Reading