This morning brings an announcement from programmatic tech company Xaxis that it has launched Xaxis Radio in the Asia-Pacific region. Xaxis is partnering with both Triton Digital and AdsWizz in the venture. Continue Reading
Webcast listening in January inched downward by 2% compared to December (when holiday listening helped give an upward lift over November), and notched a 14% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for the trend charts. Continue Reading
Edison Research has released another factoid in advance of its Infinite Dial 2016 webinar on Thursday, and it’s a landmark in the evolution of streaming audio. Half of Americans 12 years and older listened to online radio weekly. That percentage is up from 44% last year. Continue Reading
Triton Digital’s Tap Podcast advertising solution has new Australian client. Podcasting platform Whooshkaa announced that it will be using Tap to monetize its audio content. Continue Reading
In advance of The Infinite Dial 2016 this Thursday, Edison Research has released one result of its large-scale consumer survey of American listening habits. In it, Edison announces that podcast listening “is growing — and growing fast.” Continue Reading
Tuned Global and Triton Digital have reached a partnership in which Triton’s ad-exchange technology will monetize Tuned Global’s mobile apps. Specifically, Triton’s a2x programmatic platform will transact sales across the white-label service Tuned Global offers. Continue Reading
In the latest expansion of its programmatic technology reach, Triton Digital has reached a partnership with Adforce.com to operate the a2x platform in several European national markets where Adforce.com will be the exclusive operator. Continue Reading
Triton Digital announced this morning that NPR has selected Triton’s Tap Podcast platform for monetization of NPR podcasts. The deal offers advertisers flexible ways to plan campaigns targeted to NPR’s on-demand podcast listeners. We spoke with Dominick Milano of Triton Digital about how it all works. Continue Reading
Webcast listening in December stepped upward by 4% compared to November, and notched a 16% rise in 2015, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for historical charts. Continue Reading
Webcast listening in November dropped slightly from the previous month, but still showed a 12% year-to-date increase during 2015, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. Continue Reading
Triton Digital announced a new partnership with Audio.Ad that will see the digital audio ad company’s inventory added to Triton’s a2x programmatic ad exchange. Audio.Ad specializes in the Latin American and U.S. Hispanic markets. Continue Reading
This morning Triton Digital launched Tap Podcast, a new advertising platform for podcasts. Tap Podcast is a customized version of the Triton Advertising Platform (Tap), built to provide targeted ad injection in podcasts.
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