Philips Spotify speakers offer multi-room streaming

Philips announced the launch of multi-room speakers designed specifically to stream music from Spotify. The Philips Spotify speakers use Spotify Connect to control the music from within the Spotify app on a mobile device. Just press the Spotify button on any of the speakers and the stream should immediately transfer over. Continue Reading

Taylor Swift added 819,000+ new YouTube subscribers in November

When Taylor Swift and her label chose to remove the pop singer’s latest album and back catalog from Spotify, they unintentionally sparked the emergence of some fascinating data about online music listening habits. First came Nielsen’s discovery that Swift’s YouTube streaming counts ballooned from the moment her audio streams dropped. Second, we now have data showing that she added the most subscribers on the video network during November. Continue Reading

How streaming created a hit before radio and without a record: Spotify study

Will Page, Director of Economics at Spotify, published a revealing analysis of how Meghan Trainor’s hit song “All About That Bass” became a charted hit, pushed more by streaming than by radio — and even before the track was available to purchase in the U.K. The cross-continental story raises questions about music distribution strategies in an era when online engagement can create hit without traditional levers. Continue Reading

Test Drive: Spotify’s My Year in Music

Following on the release of its global year-in-review earlier this week, Spotify has also added a tool so that individuals can check out their 2014 listening data. The feature breaks down your song choices over the past 12 months into very detailed genres. The data is interesting on its own, but Spotify took things a step further with Play it Forward, where the streaming platform can create a personalized playlist of songs based on what you liked most in 2014. Continue Reading

Spotify launches geo-targeted ad platform with Triton Digital

Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading

Spotify offers new monetization options for third-party app developers

Spotify is opening up an option for third-party app developers to sell their creations on mobile app stores. The streaming platform announced that it has removed the distribution restrictions for programs made in the Spotify iOS SDK (software development kit) and Spotify Android SDK. As long as an app meets the Developer Terms of Use, the creators can pursue any avenues they choose for monetizing their Spotify-related programs. Continue Reading