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How streaming created a hit before radio and without a record: Spotify study

Will Page, Director of Economics at Spotify, published a revealing analysis of how Meghan Trainor’s hit song “All About That Bass” became a charted hit, pushed more by streaming than by radio — and even before the track was available to purchase in the U.K. The cross-continental story raises questions about music distribution strategies in an era when online engagement can create hit without traditional levers. Continue Reading

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Spotify Connect lets your phone be a musical remote control

Spotify introduced a new use for its Spotify Connect feature, letting listeners use their mobile devices as a remote control for music playing from a desktop. Once you’ve linked up your computer, you can use the mobile app to skip songs and change tracks from the phone or tablet. through this and other features, Spotify seeks to keep users connected to the platform anywhere, and through multiple devices. Continue Reading