Test Drive: Spotify’s My Year in Music

Following on the release of its global year-in-review earlier this week, Spotify has also added a tool so that individuals can check out their 2014 listening data. The feature breaks down your song choices over the past 12 months into very detailed genres. The data is interesting on its own, but Spotify took things a step further with Play it Forward, where the streaming platform can create a personalized playlist of songs based on what you liked most in 2014. Continue Reading

Spotify launches geo-targeted ad platform with Triton Digital

Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading

Spotify offers new monetization options for third-party app developers

Spotify is opening up an option for third-party app developers to sell their creations on mobile app stores. The streaming platform announced that it has removed the distribution restrictions for programs made in the Spotify iOS SDK (software development kit) and Spotify Android SDK. As long as an app meets the Developer Terms of Use, the creators can pursue any avenues they choose for monetizing their Spotify-related programs. Continue Reading

Uber and Spotify announce partnership for personalized in-taxi listening

Imagine getting into a taxi and hearing your Spotify playlist, which you were just listening to, coming out of the car stereo. That is the vision, and starting this Friday the reality, of a partnership announced today by Uber and Spotify. The heart of the deal is about ownership vs. access, of both music and transportation. Continue Reading