In a development that could impact streaming audience share of the competitive music-service market, Sony announced that it will launch PlayStation Music with Spotify as an exclusive partner. This means an integrated music service is coming to the PlayStation Network’s 64 million active users. Continue Reading
Brief news items and worthy reads from around the web: Spotify drops longstanding PR firm; continued piracy problems and potential solutions. Continue Reading
Brief news items and worthy reads from around the web: Billboard on global digital music projections; Spotify adds touch and swipe controls on mobile. Continue Reading
Windows Phone might be a forgotten stepchild of mobile devices, but its market share has more than doubled since 2011. Spotify announced an upgrade to its Windows Phone app which brings beauty and essential features that Android and iOS users are accustomed to onto the platform. Continue Reading
Brief news items and worthy reads from around the web: What high-def streamers are listening to; Spotify hosts diversity-centric hackathon. Continue Reading
In the latest of a string of announcements related to Spotify’s brand marketing opportunities, the global music service has partnered with Hong Kong-based Pixels, a multi-faceted advertising solutions company. The company intends this alliance to further Spotify’s penetration in the local Hong Kong digital ad market. Continue Reading
Guest contributor Mark Mulligan examines Spotify’s recent subscriber reports (15-million paying users), and recommends pricing elasticity for subscription services. Continue Reading
Spotify posted strong subscriber numbers to kick off 2015, and at the same time is building its ad-supported business in its free-listening service. The company sponsored a brand impact study by comScore to investigate the streaming consumer experience. The results portray the streaming audience as one that’s accessible and open to marketing and brand initiatives. Continue Reading
Spotify announced that it kicked off 2015 with 60 million active users, including 15 million paying subscribers. The company also shared a short celebratory playlist on its blog in honor of the milestone. Continue Reading
In sharing the news of Google Cast from CES, we noted that the tech giant could face an uphill battle getting both streaming audio services and hardware companies to sign on to its vision for at-home listening. Less than a week after the announcement, Google Cast already has a major player that’s not interested: Spotify. Continue Reading
Philips announced the launch of multi-room speakers designed specifically to stream music from Spotify. The Philips Spotify speakers use Spotify Connect to control the music from within the Spotify app on a mobile device. Just press the Spotify button on any of the speakers and the stream should immediately transfer over. Continue Reading
Matthew Ogle, a co-founder for This Is My Jam, has joined Spotify to take on a product role. According to Ogle’s blog post announcing the change, he’ll be overseeing discovery and personalization features on the streaming music platform. Continue Reading