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Discovery wars heat up as music services seek to captivate users

Is music discovery important in a society where most of the stardom and audience are concentrated in a few top acts? Research tells us it is, and new music discovery products tell us that major online music services know it. Music discovery initiatives from Spotify, Pandora, and SoundCloud are bringing music discovery into an era of personalized delivery. Continue Reading

Spotify playlist updates: Sponsorships and statistics

Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK. Continue Reading