Brief news items and worthy reads from around the web: Westergren replies to Byrne; Bluetooth — magic for streaming audio?; brand storytelling through programmatic advertising. Continue Reading
Triton Digital announced that Swedish podcast company Acast has joined Triton’s a2x programmatic advertising platform. The announcement marks another step in the fast-moving evolution of podcasting as a mature audio category. Continue Reading
Jelli announced this morning the closure of a $21-million funding round. investors includ Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, and Universal Music Group. Jelli has raised $37.6-million in venture funding starting with a $2-million seed round in January, 2010. Continue Reading
Media buying platform Strata released the latest in its series of quarterly agency surveys. The results show a dramatic drive toward online audio marketing, with a corresponding migration away from spot radio interest. Continue Reading
Pandora announced today that its programmatic ad-selling solution, Premium Programmatic, is released from beta and is available to all advertisers. We spoke to Jack Krawczyk, Pandora’s VP of Ad Product Management, about private vs. public programmatic exchanges. Continue Reading
TargetSpot has introduced an international programmatic monetization platform called TS BlueBox. The DAAST-compliant service is designed to help create revenue for digital audio publishers with a single integrated solution. It currently includes the U.S., the UK, Germany, France, Spain, Switzerland, and Belgium, although more countries will be added later in 2015. Continue Reading
In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading
During Entercom’s earnings call yesterday, CEO David Field responded to analyst questions about programmatic advertising. The topic did not arise during Entercom’s prepared statements; it was investors on the Entercom call who led the conversation toward programmatic. Continue Reading
In a quarterly earnings call, Radio One executives Alfred Liggins (CEO) and Peter Thompson (CFO) answered analysts’ questions about digital audio and programmatic advertising. The discussion highlited the increasing importance of digital ad-selling to radio investors. Continue Reading
In a far-reaching agreement, iHeartMedia and its subsidiary Katz Media Group have partnered with Jelli, the automated radio advertising platform, for programmatic ad-buying of broadcast radio inventory. RAIN News spoke to Jelli CEO Mike Dougherty. Continue Reading
Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading
Jelli, the cloud-based programmatic ad service for broadcasters, announced a new version of its RadioDash platform, providing a campaign data dashboard to radio station clients. We spoke to CEO Mike Dougherty. Continue Reading