Quick Hits: Pandora opinion; Bluetooth as streaming tech; telling stories via programmatic

Brief news items and worthy reads from around the web.

Westergren replies to Byrne: David Byrne penned an insightful op-ed last week about the music industry with calls for increased transparency. Today, Pandora chief Tim Westergren issued a response. It’s mostly a defense of his company, in which he points to the transparency of payments made through SoundExchange and the information provided to performers via its Artist Marketing Platform.

Bluetooth — magic for streaming audio?: That’s what Paul Riismandel says in a Radio Survivor piece in which he describes how he (finally) got bitten by the Bluetooth bug. Which is better in the car and in the home, good sound using cables, or lower fidelity with the convenience of a wireless hook-up?

Brand storytelling through programmatic advertising: Nigel Gilbert, VP strategic development EMEA at AppNexus, wrote a piece for Marketing Magazine about the role programmatic advertising can play in developing a brand’s story. He pointed to programmatic’s capabilities in scale, automation, and performance as reasons for its increasing use. “The more this technology is deployed to power fast-expanding ad formats, such as native content and video, the more it will become an indispensable tool in telling the brand story creatively at the right time, in the right place, and to the right person,” he said.


Brad Hill