Media-buying platform Strata released results of its 4th-quarter agency survey. Streaming radio is a rising priority for media buyers. Programmatic advertising across all channels is gaining favor and trust. Click for details. Continue Reading
Triton Digital today announced an exclusive partnership with eXelate to develop the first Data Management Platform (DMP) dedicated to streaming audio. The streaming audio industry is getting its first dedicated Big Data-crunching platform, better enabling participation in cross-channel ad campaigns. Continue Reading
The Association of National Advertisers (ANA), a leadership group that represents 640 companies carrying 10,000 brands and spending 250-billion marketing dollars, declared “Programmatic” its 2014 Word of the Year. The ANA surveyed 349 participating members to choose that term. What is the future of programmatic advertising in audio? Continue Reading
Broadcast radio competes with pureplay streaming audio in two ways. First, in a platform-vs-platform context, over-the-air is pitched against Internet delivery. Second, radio station webcasts compete for share of advertisers that are building digital campaigns to reach targeted audiences. We reached out to Paul Cramer of Triton digital to dig into data, smart impressions, and programmatic advertising. Continue Reading
Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading
Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading