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Broadcast group publishes attack on Pandora; we question the author, SCBA prez Thom Callahan

“Reports of my demise are greatly exaggerated,” Mark Twain wrote. Pandora execs might be thinking the same thing after reading a Special Report released by Thom Callahan, President of the Southern California Broadcasters Association. We questioned Callahan about the report’s premise, assertions, and predictions. He held steady during a challenging interview, and the conversation extended to programmatic advertising, connected cars, and how radio sells ads. Continue Reading

MILESTONE: Geico buys first programmatic campaign on Katz/Jelli Expressway platform

Geico became the first advertiser to place a buy on Expressway from Katz, the Jelli-powered programmatic platform for broadcast radio spots. The announcement from Horizon Media, which piloted the transaction, claims Geico’s campaign as the first-ever live programmatic buy for spot radio. Continue Reading

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Agency buyers prioritize streaming radio in Strata Q2 survey

Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading