In this edition of adStream we have a tale to tell, involving an iHeartRadio ad-skipping loophole, and a native ad on a terrestrial webcast. It’s all about content, even in commercial breaks. Continue Reading
Understanding podcast consumption is a notorious challenge for creators and publishers. Audio host and distributor Spreaker has addressed that concern for its customers with the launch of a new analytics portion of the service. Continue Reading
adStream is a journal of ad-stalking in streaming audio services.
With podcasts and other on-demand talk programming so much in the post-Serial news flow, we turned our ad-stalking mindset to audio ads in podcast streams. We opened the Stitcher app to gauge how much interruption there is, and of what type. Continue Reading
Edison Research President Larry Rosin was interviewed by CNBC about the “Serial” podcast phenomenon. In this guest column, Rosin expands on his thought that Hollywood is where the impact from “Serial” will occur. Continue Reading
Reddit, the popular and influential social recommendation site, is aboard the podcasting train with a new show called Upvoted. The program’s mission, which perhaps rides on the coattails of Serial’s investigative reporting style, is to dig deeper into Reddit’s most popular (i.e. upvoted) stories. Continue Reading
In an impactful announcement, CBS launched Play.it, a web-based podcast network. The venture brings CBS’ significant talent assets, program brands, and promotional power to the growing podcast network industry. The initiative is co-developed by CBS Radio and CBS Local Digital Media. Continue Reading
The well publicized success of audio programming Serial, which achieved cult status and breakthrough metrics for a pureplay podcast (online only, not an archived radio show), has the podcast industry hoping for rising tide which lifts all boats. It’s not only podcast creators looking at 2015 as a potential growth year for the category. Distribution platforms have much to gain from an anticipated surge of interest in on-demand talk-based audio. Continue Reading
Joyride is a service designed to improve the business options available for podcasts, particularly for in-car listening. The platform, which was initially a voice-activated service for navigating mobile apps in a car, now aims to help listeners find more shows that they will enjoy while helping the show creators to make money. Continue Reading
We had heard about SoundCloud’s skippable audio ads, and were on the prowl to see one in action. We struck gold in the new Gimlet Media site. There, we found the unique ad technology used by SoundCloud to present a 30-second pre-roll audio ad. Continue Reading
In a first-of-its-kind partnership, PodcastOne and the Associated Press (AP) are partnering to create one-minute news podcasts. Special insertion technology will automatically deliver the most current 60-second program to each listener. Eighteen shows will be produced each day, seven days a week. RAIN News spoke to PodcastOne founder Norman Pattiz. Continue Reading
The Electronic Frontier Foundation will have a hearing today with the U.S. Patent and Trademark Office to argue its case for invalidating key claims of patents that Personal Audio has used to sue podcasters. The group’s legal counsel says that Personal Audio didn’t invent anything new or non-obvious related to podcasting, and thus should not have a patent. Continue Reading
Following our recent examination of native advertising growth for streaming audio, we were on the prowl for live campaign examples in podcasts. We found two instances of a podcast campaign by Casper mattresses, and those two examples demonstrate the range of ad-libbing that is possible when a podcast host is responsible for the marketing presentation. Click to listen. Continue Reading