Media software company WideOrbit announced that audioBoom, the spoken-word, on-demand listening platform, has selected WO On Demand to monetize its podcasts. The technical solution injects pre-recorded advertisements into podcasts — a category which is dominated by host-read native advertising. Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Copyright chief wants radio to pay; Copyright Royalty Board starts a music licensing trial; Sirius XM earnings; Pandora earnings; something new for podcasting. Continue Reading
As part of its State of the News Media 2015 report, the Pew Research Center has released nearly a dozen Fact Sheets. Two of them are pertinent to the online audio industry: Audio, and Podcasting. Continue Reading
Last week iHeartMedia hosted a “Soundfront” to introduce a slate of new podcasts to advertisers. Today NPR is hosting a podcast upfront, promoting its most successful existing programs. The era of podcast upfronts has arrived. Continue Reading
We hadn’t heard much from Play.it, the CBS podcast listening site, when an announcement of eight added programs came across the screen. Marilu Henner and Jayson Williams are featured celebrity hosts. Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: “Serial” wins a Peabody; Apple Watch launch day — what can you listen to?; new iHeartMedia podcasts; Tidal reaches out to indies; Norway targets FM switch-off. Continue Reading
Borrowing the model of Upfronts from the television industry, where new shows are introduced to advertisers and agencies, iHeartMedia hosted its first Soundfront to preview new on-demand audio programs. Gayle Troberman, iHeart’s CMO, evangelized for audio and podcasting. “In the age of… Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Peabody Award bestowed on Serial is a culmination for the show’s creators, and also emblemizes the impact Serial has had on podcasting. But the podcasting resurgence is much more than Serial.
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The 74th annual Peabody Awards included recognition for some of the new media platforms that have been attracting a growing amount of interest and popularity. One of the winners was Serial, the breakout podcasting hit of 2014. Continue Reading
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An eight-minute blast of news you need to know in streaming audio.
THIS WEEK: Anthony Bay announces Rdio Live; IFPI global music revenue report; Is Spotify worth $8.4-billion?; 6 Seconds streaming app; EFF wins podcast patent pushback. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The Interactive Advertising Bureau (IAB)’s Podcast Working Group met in Las Vegas on Monday, as part of its mandate to discuss ad-supported podcasts, and “best opportunities to evangelize the space.” The agenda is secret, but podcasting is a category in need of top-level organization. Continue Reading
Brief news items and worthy reads from around the web: How the major labels kept control; podcasting as the new business tool; Radio France’s ongoing strike and media support. Continue Reading